Designed to tell a personal story, the selection of symbols, letters and charms, features details like sterling silver, gold, gemstones, and enamel, allowing wearers to commemorate milestones, travels, and relationships.
Fine jewelry historically came with high price tags. Paolo Gensini sought to bridge this gap in 1987, by producing premium, artisan-crafted pieces that were financially attainable for a broader audience.
The foundational philosophy was to turn a simple accessory into an evolving personal biography. Wearers could continuously swap and add links to mark special milestones, family names, hobbies, or life chapters. Sourced from the Latin term nominatio (meaning "to name"), the brand name directly mirrored its first breakthrough product line: link bracelets that allowed individuals to spell out their names or initials.
Traditional jewelry utilized hanging charms that often snagged on fabric or proved cumbersome for daily wear. Nomination solved this issue by engineering a patented, internal spring-loaded mechanism. This unique structure allowed sleek stainless steel link segments to interlock seamlessly, generating a smooth, elastic band. Instead of dangling, every individual letter, enamel icon, or gemstone accent was fused flat onto the steel framework. This clean, flat aesthetic revolutionized the industry, transforming utilitarian stainless steel into a globally celebrated medium for jewelry design.
Nomination charms feature a structured, modular design that blends durable materials with a sleek jewelry aesthetic. Unlike traditional hanging charms, these links interlock to form a unified, flush band that lays flat against the wrist. This flat design makes the bracelet highly comfortable and prevents it from catching on clothing during daily wear.
The brand revolutionized the market by pairing a rugged, everyday foundation with fine jewelry accents. Every link base is made from 316L surgical stainless steel, a hypoallergenic metal that will not rust or tarnish. This steel provides the strength required for the internal components. Artisans then add decorative elements to the steel base using 18k yellow gold, 9k rose gold, or 925 sterling silver. These metal designs are often detailed with hand-painted enamel, mother-of-pearl, crystals, or natural gemstones.
The functionality of these links relies on a patented, spring-loaded interlocking mechanism that removes the need for a standard clasp. Every modular link contains an internal steel spring. Pulling the bracelet apart compresses this spring and reveals hidden hooks, allowing you to attach or detach individual links. This design allows the entire bracelet to stretch easily over your hand. It also gives you the flexibility to add, remove, or rearrange charms to change the size and design at any time.
“Every link is a chapter in your story”. There are a few ways to approach choosing the first links to tell your personal story. Start by picking two or three links that have a special meaning for you. For example your birthstone or star sign. Mix colors or build a monochrome bracelet, spreading the decorated links across the bracelet rather than clustering them together. And build your bracelet over time. Aks for links for your birthday, mark occasions such as a wedding or birth. Your story will keep evolving.
Nomination links only fit genuine Nomination bracelets, meaning they do not work with any other brand's charm system. Third-party replicas fail to match the exact dimensions of original Nomination links. To ensure the bracelet clicks together and functions properly, every link on the band must be an authentic Nomination piece.
At Nomination.lu, base links to lengthen the bracelet cost € 1,50 each. Decorated charm links prices differ, depending on size and materials used. Silver links start at € 25, while a gold link with gemstone comes at € 79.
Yes, you can buy extra base links and decorative charms to resize or lengthen a Nomination bracelet.
The links of a Nomination bracelet are connected by a tiny hook that becomes invisible when the bracelet is on your wrist. You can easily remove or add links yourself, following our guide.
Is Nomination better than Pandora?
Nomination and Pandora are both popular custom charm bracelet brands, differing mainly in design style: Nomination uses flat, modular interlocking stainless steel links, while Pandora features rounded, hanging or bead-style charms on a chain or bangle.
Both brands utilize premium materials for their charms or links such as silver, gold and crystals, with the Pandora base bracelet being made from sterling silver which tarnishes and Nomination from high-grade stainless steel which is maintenance free. The choice between the two brands is therefore not so much a matter of quality, but rather of your personal taste and preference.
We strongly advise against showering or swimming while wearing your bracelet. Although all materials used are basically water resistant, hot water, steam, limescale, salt or chlorine can compromise the shine of the jewellery.
The nomination base bracelet and base links are made of AISI 304/316L steel. The decorations and charms use real 925 sterling silver, 18k and 9k gold, and gemstones.
You can easily clean you Nomination bracelet following our guide.
